Looking forward the purchasing the best press release distribution service? Take a moment before you decide what is best for you. Here are some crucial features to check.
Everyone wants the best available option and that is how it works. Whether it is a service or a product, opting for the best is not always the best option since there is more competition and fewer opportunities. It is quite the same when it comes to press release distribution agencies as well. While there are plenty of PR platforms available online, every user wants to look for the best which makes the crowd horde over only a few websites.
Instead of looking for the best press release distribution service, you should look for the features that make a service or an agency stand out. Look for the agency that is the best fit for your requirements. Here are the 7 crucial features that can help you determine.
1. Pricing System
You can not avail of any service without having an adequate budget for it. Therefore, the pricing system is the first thing you need to check before hiring an agency. Check whether the package fits your budget. Are there any other options? Professional agencies are more likely to offer diversified packages with different costs to make sure that every client can find something worthy of their PR needs. Just like there are packages for beginners, there are also premium packages that can cost very high. The PR packages are also comprised of additional features that make the PR campaign even more effective. So, create a PR strategy first, set a budget, and opt for a service that fits both.
2. Distribution Network
The purpose of PR distribution is to gain maximum media coverage and organic exposure from the market and without a huge and credible distribution network; it is impossible to achieve. It is important the check the distribution list to understand where your PR content will be published. Just like there should be tier news sites and media platforms; there should be also niche platforms that help to focus on your industry. Also, check whether you can get guaranteed placements with the service or not. Because if there is no guarantee regarding the distribution, there is point in paying.
3. Experience and Knowledge
The agency and its workforce must possess an intricate knowledge of press releases for different occasions and industries. Without prior experience in the field, an agency cannot help you gain organic exposure in the market. PR trends are also evolving just the marketing and so, the agency must be well versed with all the modern as well as traditional PR practices in order to offer optimal results. It is recommended to go for an old agency rather than an emerging one.
4. Active Client Support
How would you contact and flag an issue if there is no active client support offered by the agency? There are a lot of fraudulent agencies that have no system for client support and therefore, clients can find themselves in a tricky situation where they can’t contact the agency even if there are problems. You do not want to be one of them, right? So, go for the services that come with 24*7 active client support.
5. Transparency and Professionalism
Your PR agency is like a reliable partner for your business and so, you need to find some agency that is honest and professional enough. When the agency offers 100% transparency through its services, you can focus on other business prospects without worrying about the PR campaign all the time. The agency should also provide a detailed analytical report at the end of the campaign that helps you understand how successful the campaign was and what you need to do next.
6. Client Feedback and Reviews
The best way to know about an agency’s services and products is through the review section. You can get to know about an agency’s performance through the client feedback section. If the previous clients are satisfied with services, perhaps you can find something effective too.
7. Presence in the Market
You would want to hire an agency that has a good presence in the market as a PR agency that nobody knows about is more likely an inactive one with no potential media presence. Look for agencies that have a good bond with niche journalists as well as other media platforms. Only then, you would be able to create an impactful presence in the market.
Bottom Line
Look for these crucial features and you will find an agency that understands your PR needs and also fulfills them within your budget. Having a reliable PR partner is a catalyst for your business growth.
