Hollywood actor Scarlett Johansson is all set to launch her beauty line in 2022, which she created after taking a “step back” from her existing beauty deals with other brands several years ago.

The accomplished actor is no stranger to the beauty industry. She was in close association with various beauty companies promoting their products as a brand ambassador. She already has previous experiences as an ambassador for L’Oreal Paris and Dolce & Gabbana’s perfume line.

She revealed the news about her newest venture to WWD in an exclusive interview and said she decided to move away from her existing beauty deals “with the goal of creating something true to me”.

The 36-year-old actor described her beauty line as “a clean, accessible approach to beauty”, but did not give any details about what product(s) she is working on.

Johansson has partnered with former Juicy Couture executive Kate Foster, who will be co-founder and CEO of the new celebrity beauty line. Johansson will serve as the founder and chairman.

Funding for her new company will be passed through The Najafi Companies, which is also behind Tracee Ellis Ross’ haircare line, Pattern Beauty, Millie Bobby Brown’s Florence by Mills, and Moon Oral Care which partners with Kendall Jenner.

Johansson follows in the footsteps of numerous other celebrities and singers who have launched their own beauty brands in recent years, including Rihanna, Kylie Jenner, Lady Gaga, Jessica Alba, Drew Barrymore, and Alicia Keys. Some of them have received rave reviews for their quality products and expanse of shades while some succumbed owing to a lack of individuality or specialty.

About beauty and makeup, the actor shared, “I’ve been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self-care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of creating something true to me.”

Kate Foster also added, “We are proud to have built a brand that fills a void in the market and addresses a true consumer need. Our brand platform is differentiated and has a great deal of runway for growth and expansion. This is truly just the beginning.”

While her beauty line is only slated for launch in early 2022, Johansson’s upcoming solo Marvel film Black Widow is set to premiere on 9 July, both in theatres and on Disney Plus for Premier Access subscribers. The movie’s original release date was in May 2020, but it was delayed three times due to the pandemic.

During lockdown last year, Johansson married her long-time boyfriend Colin Jost in an intimate ceremony. In an interview with People’s magazine, the actress shared, “We wanted it to feel like it had an intentional intimacy as opposed to being something that felt like we were restricted by all these things.”

Previously, the powerhouse actor was married to Ryan Reynolds although it did not last long.