If you are worried about your press release pricing, you must know about the elements that can drastically decrease or increase your press release cost.
Press releases are widely used in the business world by both organizations and individuals for decades. Though companies use press releases to spread the news about their brand across the target audience, most do not know how much they should be spending on their press release.
There are various aspects that affect the price of a press release and companies must be aware of them to effectively issue a PR for their company. Here is the list of components that influence the cost of your press release:
1. Distribution range
How much your PR agency charge, depends on its distribution range. Both the quality and quantity of the media outlets it distributes decide the price of the PR distribution. If a press release company is charging an insane amount of money despite distributing to only a hand full number of news outlets, do not choose them for your PR. You need to find a PR company that distributes to at least a hundred major media outlets in your specific industry with affordable press release pricing packages.
2. Including writing service
The cost of your press release will increase if you include a writing service with it. Most business owners and entrepreneurs are not equipped with the knowledge of writing an effective press release. They must purchase PR writing services along with distribution to get journalistic and compelling content. Most PR agencies offer press release writing services at some additional charge. With professional PR content, they will be able to make a bigger impact on the target consumers, investors, and industry experts.
3. SEO
Press releases are published online these days. That is why it is important that they perform well in the search results of your niche audiences. Most people search certain words or phrases on Google or other search engines to find the products or services they are looking for. PR agencies have the ability to optimize your press releases for the search engines, helping your content and brand name appear higher in the search results. While some PR agencies charge extra for the SEO service, some do it for free.
4. Multimedia
Press releases can get boring after some time and most people use relevant images, gifs, infographics, and other types of multimedia to keep the readers interested in the content. Adding multimedia earns your press releases more favor from Google when it comes to search engine result page rank. Press release agencies can charge some additional fees to add images and gifs in between paragraphs of your PR. The number of images and gifs that you embed in your PR may also affect the price of the press release.
5. Paying options
How you plan to pay your PR agency can also impact its cost. You can either pay a flat rate for your PR writing or pay on an hourly basis. You may get attracted by a low hourly rate, but most of the time it means the writer is not experienced and efficient enough to provide you with a flat rate. There is less guesswork with a flat rate compared to an hourly rate as well. There is also a la carte and retainer option available. It is better to get your PRs written by one single company continuously because that way you get PR writing services from writers who become well-versed with your company and what it does.
