John Riccitiello, the CEO of Unity declares retirement following the game engine pricing controversies

      

Posted By - Jayne Garner
Image Credit – Sirus Gaming

The chief of Unity Technologies resigned on Monday, it has not been a month since he changed the pricing structure of the company which provoked thousands of software developers who lean on the tools of video game companies. Well, Unity is known for producing effective software that empowers video games has now imposed a yearly fee for licensing on developers.

However, in September, the company announced that it would start charging extra fees whenever one downloads one of its video games. The developers had to pay more as the game’s popularity increased.

The chief executive of Unity, John Riccitiello shared in a statement, ‘It’s been a privilege to lead Unity for nearly a decade and serve our employees, customers, developers and partners, all of whom have been instrumental to the company’s growth,’ further added, ‘I look forward to supporting Unity through this transition and following the company’s future success.’

Unity did not share any reason behind the chief’s sudden step down after working for nine years at the company. Apart from being the CEO, he was also the president and the chairman of the company’s board of directors. The former CEO of Unity is no stranger to controversy, he almost spent two decades at Electronic Arts and gained popularity for squeezing money out of games in several ways that sometimes disturbed the players as well.

Image Credit – mxdwn games

Additionally, the former CEO once approached the stockholders with the idea of taking out money from the players, saying the players would pay even a dollar each time they were required to reload their virtual guns while playing on the virtual battlefield. In 2013, he left Electronic Arts after apologizing for his contribution to the company’s financial tragedy. In the same year, he joined Unity and called the developers ‘idiots’ who were unable to charge players money instantly.

Furthermore, James M. Whitehurst, the new CEO of Unity has previously worked at Red Hat and IBM stated, ‘I am honoured to join Unity as Interim CEO and President at this important time in its evolution.’ continued adding, ‘With the Company’s experienced leadership and passionate employees, I am confident that Unity is well-positioned to continue enhancing its platform, strengthening its community of customers, developers, and partners, and focusing on its growth and profitability goals. I look forward to working closely with the Board and our talented global team to execute our strategy, and I anticipate a seamless transition.’

The company shared that Mr. Riccitiello ‘will continue to advise Unity to ensure a smooth transition’. The company further posted on its official Twitter account, wrote, ‘We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, and talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of days. Thank you for your honest and critical feedback.’

The internal divisions of the company did not support the sudden changes in pricing, and after the CEO stepped down confusion arose among the game development communities regarding the company’s approach to validation.